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What Happens If Your E-2 Business Doesn’t Make Money Right Away?

What Happens If Your E-2 Business Doesn’t Make Money Right Away?

One of the most critical requirements for obtaining an E-2 visa is demonstrating that your investment enterprise is not “marginal.” The U.S. government defines a marginal enterprise as one that cannot, currently or in the future, generate more than enough income to provide a minimal living for the treaty investor and their family. For many entrepreneurs, especially those launching new businesses, this raises an important question: What happens if your business doesn’t have the immediate capacity to generate such income?

The good news is that the government acknowledges that some new enterprises may not be profitable right away. However, you must prove that your business will achieve this capacity within five years of getting your E-2 approved. This is where having a solid immigration business plan becomes an essential tool in your application process.

What Does Non-Marginal Mean?

A business is considered non-marginal if it generates more than enough income to provide for the treaty investor and their family or significantly contributes to the local economy, such as by creating jobs. A marginal business, on the other hand, might only support the investor at a minimal level without contributing meaningfully to the broader economy.

For new businesses that are not immediately profitable, the focus shifts to potential. Immigration officials need to see a credible plan showing how your business will grow and achieve profitability within five years. Without clear evidence of future success, your E-2 application may be denied.

Examples of Businesses Without Immediate Income Capacity

Example 1: A Boutique Hotel

Suppose an investor opens a boutique hotel in a growing tourist destination. In its first year, the hotel incurs significant startup costs, including renovations, marketing, and hiring staff. While the hotel operates at a loss in its initial stages, the investor’s business plan projects that occupancy rates will steadily increase as the property gains recognition. Within five years, the hotel is forecasted to generate substantial revenue, exceeding operational costs and providing income for the investor.

The key to this example is demonstrating that, although the business is not immediately profitable, the market demand and operational strategy provide a clear path to non-marginality within five years.

Example 2: A Tech Startup

An investor launches a tech startup focused on developing a unique software platform. Like many startups, the company requires significant upfront investment in development and marketing before seeing returns. The business plan highlights a phased revenue strategy, showing how the company will grow its client base, secure partnerships, and eventually generate profits.

Here, the business’s potential—not its immediate profitability—is the critical factor. The investor’s ability to present a clear, realistic path to profitability within five years can satisfy the non-marginality requirement.

How an Immigration Business Plan Supports Non-Marginality Claims

For businesses that lack the immediate capacity to generate income, an immigration business plan is the most critical piece of evidence in your E-2 application. A well-crafted plan demonstrates that your enterprise has the potential to grow and succeed within the five-year timeframe. Here’s how:

1. Credible Financial Projections

A strong business plan includes detailed financial projections showing how your business will achieve profitability. These projections must be realistic, based on industry benchmarks, and supported by market research. Unrealistic numbers can undermine your application, while credible projections build trust with immigration officials.

2. Growth Strategy

The business plan outlines a clear path to success, including marketing strategies, operational plans, and hiring timelines. For example, if your tech startup anticipates increased revenue after launching a new product, the plan should detail how the product will be developed, marketed, and scaled.

3. Job Creation

Creating jobs for U.S. workers is a significant factor in proving non-marginality. Your business plan should include a staffing plan that aligns with your projected growth, showing how your enterprise will contribute to the local economy.

4. Market Research

A thorough business plan includes detailed market research to justify your projections. For example, if you’re opening a boutique hotel, the plan should include data on tourism trends, target demographics, and competitors to demonstrate demand.

5. Timeline for Achieving Non-Marginality

The plan must show that your business has the capacity to achieve non-marginality within five years. This timeline provides immigration officials with a clear understanding of your business’s trajectory.

Why You Need Professional Support

Proving that your business is non-marginal requires more than just optimism—it demands evidence, strategy, and attention to detail. A professionally crafted immigration business plan can make the difference between a successful application and a denial.

Our team specializes in creating solid, realistic business plans tailored to the requirements of the E-2 visa. We provide the financial projections, market research, and strategic roadmap needed to convince immigration officials that your business will thrive. Whether your enterprise is already profitable or just starting out, we can help you present a compelling case for its potential.

Get Started Today

If you’re applying for an E-2 visa and need to demonstrate that your business is non-marginal, don’t leave anything to chance. Contact us today to learn how we can support your application with a customized immigration business plan designed to highlight your business’s viability and potential for growth.

Contact us today to get started


The information provided in this blog is intended solely for informational purposes. While we strive to offer accurate and up-to-date content, it should not be considered legal advice. Immigration laws and regulations are subject to change, and individual circumstances can vary widely. For personalized guidance and legal advice regarding your specific immigration situation, we strongly recommend consulting with a qualified immigration attorney who can provide you with tailored assistance and ensure compliance with current laws and regulations.


Visa Business Plans is led by Marco Scanu, a certified coach from the University of Miami with a globally-based practice coaching Fortune 1000 company executives, entrepreneurs, as well as professionals in four different continents. Mr. Scanu advises clients on turnaround strategies and crisis management.

Mr. Scanu received a bachelor’s degree in Business Administration (Cum Laude) from the University of Florida and an MBA in Management from Bocconi University in Milan, Italy. Mr. Scanu was also a Visiting Scholar at Michigan State University under the prestigious H. Humphrey Fellowship (Fulbright program) with a focus on Entrepreneurship, Venture Capital, and high-growth enterprises.

At present, Mr. Scanu is the managing partner and CEO at Visa Business Plans, a Miami-based boutique consulting firm providing attorneys and investors with business planning services in the areas of U.S. and Canadian immigration, SBA loans, and others.


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